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Top related persons:
SSPs - 1 Ari Paparo - 1 Matt Prohaska - 1 Will Doherty - 1 Prohaska - 1 Rajeev Goel - 1 Shiv Gupta - 1 Gupta - 1
Top related locs:
OpenPath
Top related orgs:
Google - 1 SSPs - 1 Marketecture - 1 Prohaska Consulting - 1 Trade - 1 Exchange - 1 Microsoft - 1 Publishers - 1

Search resuls for: "OpenPath"


2 mentions found


☆ The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
  + stars: | 2023-09-01 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
AdvertisementAdvertisementPublisher-focused adtech firms that traditionally work with The Trade Desk, which helps advertisers buy digital ads, are now in competition with it. The Trade Desk has been aggressively building products that will undercut the business of publisher-focused adtech companies, or "supply-side platforms," according to industry insiders. The Trade Desk has not traditionally competed with SSPs, which help publishers of online content price their ad inventory and make it available to buy. "By saying this publicly, The Trade Desk is throwing down the gauntlet." He added that other ad-buying platforms besides The Trade Desk have direct deals with publishers, similar to OpenPath.
Persons: SSPs, Ari Paparo, Matt Prohaska, Will Doherty, Prohaska, Rajeev Goel, Shiv Gupta, Gupta, Desk's Doherty, Magnite, PubMatic, Adam Soroca, they're Organizations: Google, SSPs, Marketecture, Prohaska Consulting, Trade, Exchange, Microsoft, Publishers Locations: OpenPath
☆ The Trade Desk just made a move to wrest control of ads powered by first-party data away from Google
  + stars: | 2023-01-05 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +4 min
The Trade Desk is competing with Google to help marketers and content owners use their first-party data to power ads. First-party data will play a big role in the future of digital advertising. Google and the Trade Desk are grappling with each other for a piece of this market. The Trade Desk still allows for traditional campaign reporting," said Samantha Jacobson, the Trade Desk's chief strategy officer. Hennessy was speaking about the New York Times' plans, and not about the Trade Desk or Google.
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